EMAC Film Festival
TRACK 21: EMAC 2015 FILM FESTIVAL
Videography is the process of producing and communicating knowledge through the collection and analysis of visual material. It has become a well-established means to both collect data and communicate about research in several social science disciplines, increasingly also in marketing. The association for Consumer Research started its film festival (now a tradition) in 2002; the Association Française de Marketing did the same in 2011. As a new initiative for EMAC, we will offer researchers the possibility to submit their work by means of a videography to “Track 21: the EMAC2015 Film Festival”.
Track 21 sessions will feature one or more films, thematically organized, shown in a professional movie theatre at the conference site, and presented and commented upon by their makers and the audience.