ADVERTISING, PROMOTION, & MARKETING COMMUNICATION
... invites papers which aim to contribute to the general understanding of the effect of these
marketing instruments on consumers, and the processes that are underlying these effects,
regardless of methodology. If your research is about a topic that is usually considered for
publication in the International Journal of Advertising or the Journal of Advertising, this is the right
track for your work even if you do not consider submitting your work to that journal.
Chairs: Peeter Verlegh (University of Amsterdam), John Pracejus (University of Alberta), and
Maarten Gijsenberg (University of Groningen)