MODELING AND MARKETING ANALYTICS

... invites papers using mathematical techniques to build models that help us understand marketing phenomena, models that offer decision support for marketing actions, and quantitative measures and analysis techniques to extract information from traditional and new data sources that are available to marketing researchers. If your research is about a topic that is usually considered for publication in the Marketing Science, the marketing section of Management Science, or Quantitative Marketing and Economics, this is the right track for your work even if you do not consider submitting your work to these journals. Chairs: Tammo Bijmolt (University of Groningen) and Wagner Kamakura (Rice University)