ONLINE MARKETING & SOCIAL MEDIA
... invites papers that aim to contribute to the discourse shaping the growing field of digital,
interactive, and direct marketing environments. If your research is about a topic that is usually
considered for publication in the Journal of Interactive Marketing, this is the right track for your
work even if you do not consider submitting your work to that journal.
Chairs: Bernd Skiera (Goethe University Frankfurt) and Arvind Rangaswamy (Penn State
University)