PRICING
... invites scholarly research that aims to contribute to the marketing discipline's current
understanding of price effects on buyer behavior. The track welcomes all methodological
approaches (experimental, analytical, etc.) and is open to any unit of analysis (e.g., consumer
attitudes and behavior, firm strategy, measurement of willingness to pay). There is no particular
marketing journal associated with the content of this track; all general purpose journals could be
interested in publishing research on pricing.
Chairs: Skander Esseghaier (Koç University) and Marco Bertini (ESADE Business School)