PRODUCT AND BRAND MANAGEMENT
... invites papers studying the analysis and planning on how a brand is positioned in the market,
how the brand helps create a relationship or a connection between a company's product and
emotional perception of the customer , and how it can help to fulfill customer expectations and
consistent customer satisfaction. Typical outlets for this work are general purpose marketing
journals; a specialized journal is the Journal of Brand Management.
Chairs: Gilles Laurent (INSEEC) and Marc Vanhuele (HEC)