PUBLIC SECTOR AND NONPROFIT MARKETING

... invites papers studying all aspects of marketing as applied in contexts other than that of the
typical profit-oriented organization, with particular reference to marketing practice in, for example,
nonprofit organizations, pressure groups, charities, political parties, municipal administrations etc.
The objectives of this activity could include fundraising, changing attitudes and behaviour with
regard to social issues, marketing public services, marketing places, marketing particular pointsof-
view etc. If your research is about a topic that is usually considered for publication in the
Journal of Public Policy and Marketing, the Journal of Nonprofit and Voluntary Sector Marketing
and the Journal of Macromarketing, this is the right track for your work even if you do not consider
submitting your work to that journal
Chairs: Patrick De Pelsmacker (University of Antwerp) and Gary Warnaby (University of
Manchester)