SERVICES MARKETING
… invites papers which focus, regardless of methodology, on the distinctive characteristics of
services and how they affect both consumer behavior and marketing strategy. If your research is
about a topic that is usually considered for publication in the journals like the Journal of Service
Research or the Journal of Services Marketing, this is the right track for your work even if you do
not consider submitting your work to those journals.
Chairs: Tor Andreassen (NHH Bergen) and Anders Gustafsson (Karlstad University)