B2B MARKETING

... invites papers that study transactions between businesses, such as between a manufacturer
and a wholesaler, or between a wholesaler and a retailer. B2B marketing (a.k.a. industrial
marketing) encompasses the marketing of business experiences, ideas, services, products and
any combination of such offerings as well as reseller phenomena with domestic and/or global
perspectives. Business marketing phenomena occur with all transactions, exchanges and
relationships between any dyad involving organizations, institutions or resellers and, within /
among social networks. If your research is about a topic that is usually considered for publication
in Industrial Marketing Management or the Journal of Business to Business Marketing, this is the
right track for your work, even if you do not consider submitting your work to that journal. Many of
the authors in this track would consider the Journal of Marketing as their primary target journal.
Chairs: Kenneth Wathne (University of Stavanger) and Steven Seggie (Ozyegin University)