TOURISM MARKETING

… invites papers studying the efforts of the national or local tourist bodies and/or
the businesses http://www.ehow.com/about_6683884_definition‐tourism‐marketing.html in the
tourism sector to achieve growth in tourism by maximizing the satisfaction of tourists. The tourism
product includes all the experiences of a tourist from when he leaves his home to when he returns,
and the research can look at these experiences from the managerial side or the consumer point of
view. If your research is about a topic that is usually considered for publication in journals like
Annals of Tourism Research, Cornell Hospitality Quarterly, or Applied Geography this is the right
track for your work even if you do not consider submitting your work to those journals.
Chairs: Enrique Bigné (University of Valencia) and Alain Decrop (University of Namur)