CONSUMER BEHAVIOR
... invites papers which aim to contribute to the general understanding of consumers and
consumption, regardless of methodology. If your research is about a topic that is usually
considered for publication in the Journal of Consumer Research or the Journal of Consumer
Psychology, this is the right track for your work even if you do not consider submitting your work to
those journals.
Chairs: Mario Pandelaere (Ghent University), Tina Lowrey (HEC Paris) and Sandor Czellar
(University of Lausanne)