INTERNATIONAL & CROSS-CULTURAL MARKETING
.... invites papers which aim (a) to develop and test theories about international marketing
phenomena, or (b) develop and test theories of marketing phenomena in cross-national and crosscultural
environments. If you are considering to submit your work to journals like the Journal of
International Business Studies, Journal of International Marketing, and International
Marketing Review, this is the right track for your work even if you do not consider submitting your
work to that journal.
Chairs: John Cadogan (Loughborough University) and Matthew Robson (University of Leeds)