MARKETING IN EMERGING AND TRANSITION ECONOMIES
... invites papers aiming to understand how marketing operates in emerging and transitional
economies, and how it is affected by and influences the economic performance, prospects and
problems of these economies. There are currently no specific marketing journals associated with
the content of this track; the research often finds its place in international marketing journals or in
specialized volumes.
Chairs: Steven Michael Burgess (Nelson Mandela Metropolitan University) and Naresh Malhotra
(Georgia Tech & NMMU)