MARKETING STRATEGY
... invites papers studying all basic and long-term activities in the field of marketing that deal with
the analysis of the strategic initial situation of a company and the formulation, evaluation and
selection of market-oriented strategies and therefore contribute to the goals of the company and
its marketing objectives. This research is typically published in general marketing journals, more
specifically the Journal of Marketing, but may also finds its way to journals in the strategy field.
Chairs: Christian Homburg (University of Mannheim) and Dirk Totzek (University of Passau)