Theme & Tracks

EMAC 2015 THEME: COLLABORATION IN RESEARCH

Academic research in marketing is increasingly financed by large institutions and governmental organizations. Often, bidding for these projects requires research teams to form networks that cross academic, business, NGO – and national – boundaries. EMAC is an ideal platform from which to forge, facilitate and find funding for your collaboration, all with an eye toward maximizing your gains as a researcher. EMAC 2015 will introduce you to ongoing collaborations and help you discover new initiatives to facilitate novel research collaborations.

EMAC 2015 Chairs: Luk Warlop (KU Leuven & BI Norwegian Business School) and Steve Muylle (Vlerick Business School)

EMAC 2015 TRACKS

• ADVERTISING, PROMOTION & MARKETING COMMUNICATION 
• B2B MARKETING
• CONSUMER BEHAVIOR
• INNOVATION & NEW PRODUCT AND SERVICE DEVELOPMENTS
• INTERNATIONAL & CROSS-CULTURAL MARKETING
• MARKETING EDUCATION
• MARKETING IN EMERGING AND TRANSITION ECONOMIES
• MARKETING STRATEGY
• MARKETING THEORY & NEW PARADIGMS
• MODELING AND MARKETING ANALYTICS
• ONLINE MARKETING & SOCIAL MEDIA
• PRICING
• PRODUCT AND BRAND MANAGEMENT
• PUBLIC SECTOR AND NONPROFIT MARKETING
• RELATIONSHIP MARKETING
• RETAILING
• SALES MANAGEMENT AND PERSONAL SELLING
• SERVICES MARKETING
• SOCIAL RESPONSIBILITY & ETHICS
• TOURISM MARKETING

Detailed information on all tracks (pdf)

Submission guidelines (pdf)

EMAC 2015 POSTER SESSION

Chairs: Tine De Bock, Tine Faseur, Yves Van Vaerenbergh (KU Leuven)